Efficiency Maine Selects Waldoboro Company to Manage Call Center

(AUGUSTA) — Efficiency Maine recently awarded a contract for call center services to Waldoboro-based Taction – The Contact Center.

Taction will be answering calls made to Efficiency Maine’s toll-free number, assisting business and residential clients of Efficiency Maine programs by fielding inquiries concerning incentives, participating vendors, and other matters.

Taction takes telephone and e-mail orders and handles customer service and sales for some of the country’s most trusted brands. Current and past clients include Samsonite Company Stores, Cuddledown, American Express, Kodak, Maine’s Office of Tourism, Harbor Sweets Chocolatier, Polaroid, Lotus 1-2-3, and the Maine Public Broadcasting Network.

In 2006, Taction was the first outsourced contact center ever to win the NorthFace ScoreBoard Award, a prestigious national honor given to companies that provide superior customer satisfaction. Taction qualified for the award – considered the “Oscar” of the customer service industry – by scoring high client satisfaction levels on two consecutive surveys conducted by Omega in 2005.

“We are proud to have Efficiency Maine as one of our valued clients because we believe so strongly in its mission of energy efficiency and conservation,” said Taction’s founder and CEO, Steve White. “We admire Efficiency Maine’s goals and programs, and feel their contributions are critically important in helping Mainers to be smart stewards of their resources, while reducing the overall cost of energy for the entire state.”

“Our operations require a call center that can handle complex questions, provide quick and accurate information, and deliver it with professionalism and courtesy,” said Efficiency Maine Executive Director Michael Stoddard. “Taction impressed us with their talent and experience, and we are happy to have them on board.”

Efficiency Maine is an independent quasi-state agency dedicated to promoting the more efficient and cost-effective use of energy in order to save money for Maine residents and businesses, grow the economy, and create jobs.


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